منابع مشابه
A Discrete Stochastic Approach to Hotel Revenue Management
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The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both fully. This paper examines the compatibility between the two practices and discusses the possible management conflicts that occur from both account managers’ and revenue managers...
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Revenue Management (RM) is a technique that applies economic principles to system variables in order to maximize revenue. The focus of hotel RM, as perceived by most hospitality practitioners and researchers, is room revenue maximization. Available software products do not use any high level information and do not use sophisticated prediction models. In this paper we propose a conceptual RM mod...
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Harrah’s Cherokee Casino and Hotel is an extreme and unusual example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no traditional table games. Further, many tradition...
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ژورنال
عنوان ژورنال: "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity"
سال: 2019
ISSN: 2411-4413
DOI: 10.37128/2411-4413-2019-5-12